Discover and read the best of Twitter Threads about #serps
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Click Models - What are they and why should you know about them as an SEO? Think about Clicks, Attention, and Satisfaction. I hope you'll get #satisfaction from this 🧵, too. (1/22) #EverythingSEO #SEO #GoogleSearch @MarketMuseCo
Click models are predictive probabilistic data models of search user behavior that aim to predict future user patterns by analyzing historical data. (2/20) #usability #behavior #SEO #SERPs @MarketMuseCo #DataScience #EverythingSEO
Basic Click Models for SERPs aim to understand the examination process of each link presented and understand the biases of other elements on the page like position, ads, and other features. (3/22) @MarketMuseCo #SEO #EverythingSEO #SERPs
