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1. Many leaders in organizations set up designers to fail.
They hire designers without understanding their value and what must be done for them to succeed. The opportunity is a lie when the truth is designers are involved too late and with too little power to ever succeed.
They hire designers without understanding their value and what must be done for them to succeed. The opportunity is a lie when the truth is designers are involved too late and with too little power to ever succeed.
2. Hiring designers only to ignore them might be the cruelest kind of design theater. It enables a CEO to say "we have a great UX team" while in reality, they reward unqualified PMs and engineers for doing most of the designing.
3. What is never said openly is projects *already* have designers who have not agreed to hand over power.
Without explicitly redistributing that power, leadership has failed. They either are incompetent for not recognizing it's their job to do this or for failing to do it.
Without explicitly redistributing that power, leadership has failed. They either are incompetent for not recognizing it's their job to do this or for failing to do it.
