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🙏 Big thank you to @AsiaMatos for sharing her marketing tips and tricks! Here's a quick summary of the #SimplySaaS University session on #MarketingMetrics 101:
Step 1️⃣: Research
Great research is the difference between companies who build winning products and companies who don’t and figure it out way too late.
Step2️⃣: Analysis
Current state of the acquisition funnel
Best prospect and customer behaviors
You need to understand what people out of it. This will inform your content strategy, your marketing strategy, your product marketing, and pretty much everything else.
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