Discover and read the best of Twitter Threads about #smmw17
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A story can be the most compelling way to get people to engage with marketing.
Here are some lessons I've learned over the years
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Here are some lessons I've learned over the years
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Don't just give facts. Tell a story fueled by facts to get your point across.
- @perryhewitt
#MarTechConf
- @perryhewitt
#MarTechConf
The story is about the customer. your #brand is just a plot point in their story.
- @BuddyScalera
#CMWorld
- @BuddyScalera
#CMWorld
