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Random thoughts as I listen to some of #SMX in the background while I work. 🧵
AI is the common denominator. Everybody can do it. The concept of "information gain" will be important. what do you offer above and beyond what AI Can? If you want to win in search, think about it that way.
Also... Verbs. Think about what users are trying to "do" - and build that for them. AI won't take that from you (at least for a while)
Great presentation from @JohnMu at #SMX Virtual. Here's a thread with some interesting information. :)
Some ranking changes in 2021 (like core updates) will be harder/trickier to explain. Also, some updates will be aimed at helping "less SEO savvy sites".
Some ranking changes in 2021 (like core updates) will be harder/trickier to explain. Also, some updates will be aimed at helping "less SEO savvy sites".
Some recos from John for 2021: Look to reach a broader audience (diversify). Look to create repeat visitors. E.g. If people actively search for you, that's a sign you are doing things right. Also easier to rank if your brand is in the query... Build trust/awareness/authority.
Sites that are "technically better" (I'm assuming technical SEO here) have an advantage. Sometimes that's a small advantage, but can be bigger depending on the niche. It's good to get that advantage. Remember, content is king, but strive for strong technical SEO.
All the #SEO related PPTs presented at @smx in one stop: #SMX
➡️Future-Proof Your Site For Google Core Algorithm Updates by @lilyraynyc [bit.ly/2T9aD5i]
➡️Google BERT - What SEOs and Marketers Need to Know by @dawnieando [bit.ly/2T81NVl] (1/5)
➡️Future-Proof Your Site For Google Core Algorithm Updates by @lilyraynyc [bit.ly/2T9aD5i]
➡️Google BERT - What SEOs and Marketers Need to Know by @dawnieando [bit.ly/2T81NVl] (1/5)
➡️How to Find & Fix ecomm. Keyword Cannibalization Issues by @BrockbankJames [bit.ly/2VfarUx]
➡️In-House SEO Strategy by @saksters [bit.ly/37QXfIb]
➡️Leveraging Structured Data for Maximum Effect by @abbynhamilton [bit.ly/2PjLUKe] (2/5)
➡️In-House SEO Strategy by @saksters [bit.ly/37QXfIb]
➡️Leveraging Structured Data for Maximum Effect by @abbynhamilton [bit.ly/2PjLUKe] (2/5)
➡️Nick Fury's Guide to Optimizing Google My Business by @GregGifford [bit.ly/38YEnIU]
➡️Nofollow, UGC, and Sponsored Attributes by @patrickstox [bit.ly/2VgKggg]
➡️Scalable Ecommerce SEO for Category Pages by @jillkocher [bit.ly/2vcd8eW] (3/5)
➡️Nofollow, UGC, and Sponsored Attributes by @patrickstox [bit.ly/2VgKggg]
➡️Scalable Ecommerce SEO for Category Pages by @jillkocher [bit.ly/2vcd8eW] (3/5)
