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Takeaways on the #SnapPartnerSummit today.
-Snap's US userbase likely grew in Q1
-Launching plug-and-play monetization for developers and publishers
-Bitmoji is a decentralized social network
-$SNAP continues positioning for a post-mobile world of experiential computing
Thread:
-Snap's US userbase likely grew in Q1
-Launching plug-and-play monetization for developers and publishers
-Bitmoji is a decentralized social network
-$SNAP continues positioning for a post-mobile world of experiential computing
Thread:
$SNAP premium video ads now reach 75% of 13-35 year olds in the US per month (up from 70% when it announced Q4 earnings) and 90% of 13-24 year olds. It reaches more 13-24 year olds than FB or IG in the US, Canada, UK, France, and Australia (some of the largest mobile ad markets)
Having lots of users is important, but where those users are located is even more important in terms of LTV. Facebook likely loses money on most of its users, making up for it significantly in the markets where Snap isn’t too far behind.
