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5 elements of great marketing messaging — with real examples from Nike, Calendly, Always, and more:
1/ It's precise and value-driven.
Truly effective marketing messaging lies at the intersection of:
• Knowing your target audience
• Understanding their pain points
• Showing how your product is valuable
Truly effective marketing messaging lies at the intersection of:
• Knowing your target audience
• Understanding their pain points
• Showing how your product is valuable
2/ It's specific.
It's clear who you're talking to. Your audience feels seen.
Example: Brands with B2C and B2B. See how they position the value of the same product.
@carebyginger:
• B2C: "On-demand mental health support, day or night."
• B2B: "Delivering 4.2x ROI."
It's clear who you're talking to. Your audience feels seen.
Example: Brands with B2C and B2B. See how they position the value of the same product.
@carebyginger:
• B2C: "On-demand mental health support, day or night."
• B2B: "Delivering 4.2x ROI."
Bad news: Your cold outreach sucks.
Good news: I can help.
9 cold outreach tips to instantly improve and get better marketing results:
Good news: I can help.
9 cold outreach tips to instantly improve and get better marketing results:
1/ Curate a list of leads.
Pick a couple Twitter accounts in your niche. Look through their followers or people who engage with their content.
(You can do this faster in @sparktoro. You can even get contact info and organize leads in .CSV lists.)
Pick a couple Twitter accounts in your niche. Look through their followers or people who engage with their content.
(You can do this faster in @sparktoro. You can even get contact info and organize leads in .CSV lists.)
2/ Research those leads.
Make sure your request is relevant and appropriate.
Pitching for media coverage? Check if that publication actually covers your niche.
Asking to do a guest post? Verify whether they even publish guest posts.
Invest the time now to get better ROI.
Make sure your request is relevant and appropriate.
Pitching for media coverage? Check if that publication actually covers your niche.
Asking to do a guest post? Verify whether they even publish guest posts.
Invest the time now to get better ROI.
A personalized PR pitch will always be better than a generic email blast.
Here's 1 elegant way to do that:
Here's 1 elegant way to do that:
Do a SparkToro search for "My Audience follows the social account: <your target publication's Twitter handle>"
(You can do this with a free account!)
(You can do this with a free account!)
Then look at the results: Your audience's "Frequently Used Phrases."
Here's an example using NYT Health. You'd see that people who follow them online also tend to publicly talk about "blood pressure," "older adults," and "physical activity."
Here's an example using NYT Health. You'd see that people who follow them online also tend to publicly talk about "blood pressure," "older adults," and "physical activity."
