Discover and read the best of Twitter Threads about #spl22
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Across day 1 at #SPL22, priorities and challenges for sports properties seems to be overwhelmingly consistent across the board. #Data, owned platforms (O&O), content creation.
Here's a thread with some points I've picked up:
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Here's a thread with some points I've picked up:
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1) Audience data and the drive to know more about the fan. No-one seems to be happy with what they have. Is this complete picture of their fan idealistic over realistic? Seems everyone has different holes they're trying to plug.
2) It's unclear everyone knows what the 'complete' fan data picture actually looks like, or even just what they think is missing from their data mix right now.
