Discover and read the best of Twitter Threads about #sportbusiness
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Adidas long-term sponsorship of #Arsenal was extended a few days ago. The deal will now run until the end of the 29/30 season, with its value increasing for the first time since 2019, from £60m p.a. to around £75m p.a, reports @DarrenArsenal1. The 8-year contract is worth £600m 
@DarrenArsenal1 @arseblog @DailyAFC @iemadAFC @now_arsenaI @ltarsenal @Matt5cott @nonewthing @VipArsenal @OsmanZtheGooner @ArsenalHarmoni Arsenal initially teamed up with adidas at the start of the 19/20 season, which reunited the two global brands after 25 years apart, in a deal worth a reported £300m over five years (was originally set to expire in 2024)
@DarrenArsenal1 @arseblog @DailyAFC @iemadAFC @now_arsenaI @ltarsenal @Matt5cott @nonewthing @VipArsenal @OsmanZtheGooner @ArsenalHarmoni Arsenal reportedly received a significant advance for signing the contract itself two years before its end. The figure of £75 million per year is the amount guaranteed under the partnership. In addition, there are royalties from the sale of shirts manufactured by Adidas
/Thread/ Estimated amounts for #RealMadrid's participation and triumph in the #UCL (starting fees, fixed amounts, coefficient ranking, market pool), and then in the match for the UEFA Super Cup, will boost the club's revenue to a level close to €141 million #SportBusiness
@fcbusiness @RMadridInfo @MMajeedSX @InfiniteMadrid @MadridXtra @RMADailyNews @FranceRMCF @RMadridHome @managingmadrid @LosMadridistas_ For making the group stage alone, the 32 clubs involved each took home a minimum of €15.64 million. Each victory in the group stage is worth €2.8 million, which means that #Real in five victorious games earned €14 million.
@fcbusiness @RMadridInfo @MMajeedSX @InfiniteMadrid @MadridXtra @RMADailyNews @FranceRMCF @RMadridHome @managingmadrid @LosMadridistas_ Los Blancos generated €48.5 million in the playoffs, beating PSG, Chelsea and Manchester City along the way. If Real Madrid wins the #ChampionsLeague final, the club will earn an additional €4.5 million. The sum of the prize money won will ultimately increase to €82.64 million
/Thread/ Currently, #RealMadrid @emirates have the most lucrative shirt sponsorship deal in the world. The value to Emirates can be extrapolated from rights fee increases. In 2013, the deal was worth about €27m per season up front, with an additional €6m available each #UCL
season depending on the club’s success. Today, the deal is worth more than double the maximum, at about €70m per year. Emirates deal comes with a number of increased rights package including branding on four new LED advertising banners by both goal areas at the Santiagio
Bernabéu stadium as well as the airline’s logo on the squad’s training kit. A record contract worth €70m will expire at the end of this season. It is expected to renew partnership with the carrier from the UAE, with the simultaneous unlocking of sponsorship assets
Economic snapshot. A new study by EY highlights how the #PremierLeague and its clubs have continued to generate widespread benefits for the economy, society and the entire football pyramid, despite the significant challenges presented by COVID-19 #SportBusiness
@fcbusiness @utdarena @DailyAFC @SportByFort @MUnitedFR @iemadAFC @OsmanZtheGooner @AFC4AR @PrestwichBlue @InsiderCity_Ar The analysis reveals that Premier League football contributed £7.6bn to the UK economy during the 2019/20 season, which was suspended for more than three months due to the pandemic. Clubs' economic activity has grown by 840 per cent since the 1998/99 season.
@fcbusiness @utdarena @DailyAFC @SportByFort @MUnitedFR @iemadAFC @OsmanZtheGooner @AFC4AR @PrestwichBlue @InsiderCity_Ar The League and its clubs generated a total tax contribution of £3.6bn to the UK Exchequer in 2019/20, £1.4bn of which was accounted for by Premier League players. The total tax contribution underpinned by clubs has increased by £3.1bn since 1998/99.
/Thread/ How #PremierLeague shirt sponsors have changed. Data POWA analyses shirt sponsorship trends in England’s top flight football league. Once small and local, now sponsors are multinationals. In the late 1990s tech and telecoms companies predominated; then financial
@POWAindex @utdarena @MUFR_ @iemadAFC @ChrisWheatley_ @MaaxiAngelo @mjshrimper @OsmanZtheGooner @theesk @arsenalbarclays and insurance firms muscled in. Since 2005, when gambling laws were liberalised, betting firms have worked their way up the league. This season they sponsor 45% of teams. The average size and type of the business sponsoring each tier of EPL teams has changed dramatically.
@POWAindex @utdarena @MUFR_ @iemadAFC @ChrisWheatley_ @MaaxiAngelo @mjshrimper @OsmanZtheGooner @theesk @arsenalbarclays During the 91/92 season #ManUnited, #Arsenal and #Chelsea were all sponsored by electronic brands. Nowadays, the likes of Arsenal and #ManCity are both sponsored by global airlines, with #Liverpool and #Tottenham choosing to take financial service companies as their lead partner.
Why did #Messi leave #FCBarcelona? It paints a striking picture. FCB & Real Madrid have ballooned their wage bills in recent seasons and are now not only having to trim the fat, but hack off some meat too. The financial hole they're in means FCB salary limits fall to a 10-yr low
@mjshrimper @RafaelH117 @SBI_Barcelona @lasource75006 @Jon_LeGossip @parisunited6 @City_Xtra @cityreport_ @utdarena @EiFSoccer Just when it seemed as if it was only a matter of days or even hours before there would be a long-awaited announcement of free agent Messi rejoining FCB on a new deal, the club announced just eight days before the start of a new league season that Messi would not be returning
@mjshrimper @RafaelH117 @SBI_Barcelona @lasource75006 @Jon_LeGossip @parisunited6 @City_Xtra @cityreport_ @utdarena @EiFSoccer Barcelona’s statement says, in no uncertain terms, that the club and player wanted to do a deal - reports in recent weeks stated that Messi was prepared to take a 50% reduction in salary to make it happen — but league regulations made it an impossibility
#Adidas has reported a massive fall in net income from continuing operations: from €631 million registered in the first quarter of 2019 to only €20 million in the first three months this year. Due to the coronavirus, more than 70% of Adidas stores had to be shut down via KPMG
TOP5 clubs with the biggest kit deals (only #Adidas)
1⃣ #RealMadrid €120m a year
2⃣ #ManchesterUnited €94m
3⃣ #Bayern €90m
4⃣ #Arsenal €76m
5⃣ #Juventus €51m
Thirteen clubs generated agreements income of a total of approx. €470m. Only 5 clubs absorbs 91% of the total
1⃣ #RealMadrid €120m a year
2⃣ #ManchesterUnited €94m
3⃣ #Bayern €90m
4⃣ #Arsenal €76m
5⃣ #Juventus €51m
Thirteen clubs generated agreements income of a total of approx. €470m. Only 5 clubs absorbs 91% of the total
Avg. €36m/club. Most deals between kit suppliers and teams are ranging from 5 to 10 yrs. The biggest rivalry in this business is the one between two gigantic brands Nike & Adidas. The American & German corporation are constantly battling for deals with the world’s biggest clubs
#ManchesterUnited’s long-standing relationship with Chevrolet, at £64 million, is the most lucrative shirt sponsorship deal in the Premier League. From the US automotive brand’s perspective, the agreement looks less attractive in view of #MUFC’s brand value declining since 2018
@utdxtra @utdarena @fcbusiness @utdreport @sistoney67 @MUFR_ @MUnitedFR @FlexUTD @UnitedPeoplesTV #ManUnited is the Premier League club most often perceived as having a rich heritage and history, coming behind only the top Spanish clubs and #Bayern Munich.
These factors are the driving force behind the rewarding partnerships that the brand attracts – at first look Chevrolet
These factors are the driving force behind the rewarding partnerships that the brand attracts – at first look Chevrolet
@utdxtra @utdarena @fcbusiness @utdreport @sistoney67 @MUFR_ @MUnitedFR @FlexUTD @UnitedPeoplesTV seems an unusual sponsor, considering its target markets compared to the markets that Manchester United gives access to – but it is the associations with globally recognised heritage that makes the #sponsorship worthwhile. The role that shirt sponsorships can play for commercial
One of PL's £1bn games (£1.082bn) in combined club revenues. #LFC doing rather better in profit terms over latest 5yr (14-18) of accounts than #MUFC (15-19). #Liverpool's financial improvement under FSG ownership and #ManUnited's declining cumulative economic profit trend #MUNLIV
@fcbusiness @utdarena @utdxtra @MUFR_ @ManDevilsUtd @MUnitedFR @FalseFMatt @DrRob_Wilson @Lasciencedufoot @vysyble #LFC's position may improve further following successful 18-19 UCL campaign. Third graphic shows comparative (and latest) revenue and economic profit profiles. #ManchesterUnited runs 2014-19, #Liverpool runs 2014-2018 #MANLIV #MUNLIV #MUFCLIV #SportBusiness
@fcbusiness @utdarena @utdxtra @MUFR_ @ManDevilsUtd @MUnitedFR @FalseFMatt @DrRob_Wilson @Lasciencedufoot @vysyble Last month, #ManUnited, which for many years has been among the world’s highest earning clubs, projected that revenues would be £560m-£580m this season, the first fall in income for more than a decade
#ManCity incurred the highest injury costs in 18-19, spending £26.3m on injured players. #ManUnited suffered more injuries than any other club - 63 (spent £25.2m losing 1,238 days/injury). Looking across TOP6, #Arsenal lost by far the most days through injury 1,771 (cost £24.2m)
@fcbusiness @utdarena @utdxtra @SuperbiaProeIia @PrestwichBlue @utdreport @OsmanZtheGooner @ltarsenal @FootballLaw @Matt5cott The Football Injury Index 2019, which is produced by Marsh JLT Specialty, asserts that the cost of injuries to #PremierLeague clubs reached a record £221m in 18-19, a 3% rise on the 17-18 season. The 20 PL clubs had a total of 764 football injuries the most in the last eight yrs
@fcbusiness @utdarena @utdxtra @SuperbiaProeIia @PrestwichBlue @utdreport @OsmanZtheGooner @ltarsenal @FootballLaw @Matt5cott The TOP 6 clubs in Marsh’s analysis account for 54% of the costs. The TOP6 have experienced an average 48% increase in salaries paid to injured players since 2016, with #Tottenham Hotspur particularly affected, seeing costs rise by 110% in the last three years #SportBusiness
#PremierLeague clubs have generated a record £349.1m from shirt sponsorship deals ahead of the 19/20 season. #ManUnited will earn the most money - up to £64m-a-yr. Second placed #ManCity will settle for just £45m from Etihad. #Arsenal, #Chelsea & #Liverpool will get £40m per year
The #ManchesterUnited deal with Chevrolet (the brand of General Motors) was worth £47 million at the time of signing. After the current exchange rate is £64 million (avg $80 million) per season. Chevvy replace United’s previous deal with Aon, worth only £20 million a year
Income from shirt #sponsorship increased by 7.2% compared to the previous season. Brighton will earn just £1.5 million from American Express. Gambling companies continue to dominate #PremierLeague clubs’ main shirt sponsorship deals in 2019/20, as many as 10 out of 20 clubs
#RealMadrid are the most valuable football club in Europe according to The European Elite 19 report, prepared by KPMG. The Whites have a value of €3,224 million, ahead of #ManchesterUnited (€3,207m), #Bayern (€2,696m), #FCBarcelona (€2,767m) and #ManCity (€2,460m) #SportsBiz
The Premier League has confirmed its absolute dominance, having nine clubs on the full list (32 clubs) and accounting for 43% of the total aggregate value. The overall EV of the 32 most prominent European football clubs has increased by 9% (an impressive 35% over the past 3 yrs)
Los Blancos jumped above €3bn EV level for the first time, the only club to do this alongside the Red Devils, however, the Spanish giants' current EV is still lower than the #MUFC's was last year. Similarly, the Bavarians' current value is lower than the Blaugrana's in 2018
