Discover and read the best of Twitter Threads about #startspreadinglove

Most recents (5)

TUI market themselves as "LGBTQ+-Friendly", but sadly their advertising tells a different story... tui.co.uk/destinations/i…

If you're a @TUIUK customer, you can take action by sending a polite & friendly message askng them to pull their Daily Mail advertising & #StopFundingHate Daily Mail article with online advertising from @TUIUK, head
Morrisons say "We're proud to support our LBGT+ colleagues, customers & communities all year round" my.morrisons.com/pride/

Yet they're funding this Mail article lashing out at "the trans lobby"

Time for @Morrisons to put their money where their mouth is & #StopFundingHate Daily Mail article with online advertising from @Morrisons,
The Daily Mail is getting worse again - but together we're pushing back.

You can help by sharing our "How to Stop Funding Hate" guide, co-produced with @EC_Magazine ethicalconsumer.org/ethicalcampaig… #StartSpreadingLove #StopFundingHate
Read 4 tweets
At its heart, #StopFundingHate is about a simple idea:

By using our power as consumers to encourage big brands to stop funding toxic media, we can counteract the financial incentives that currently make hateful clickbait profitable.

stopfundinghate.info/2021/11/28/the…
If enough of us take action, we can ultimately make hate unprofitable for good.

A key part of #StopFundingHate's longer-term strategy is to work to empower as many people as possible to use the tactics that we’ve found success with.

stopfundinghate.info/2021/11/28/the… Image
Even a small number of messages to advertisers can sometimes make a big difference.

And the success of our allies around the world, such as @SleepingGiants @slpng_giants_pt & @slpng_giants_fr is another testament to the power of this type of campaigning:
Read 4 tweets
Twitter and Facebook depend heavily on advertising revenue. If enough big advertisers speak out & take action, these platforms will face strong pressure to stop this abuse #StartSpreadingLove #StopFundingHate cnbc.com/2021/07/12/fac…
"As it is advertisers that fund these platforms, I hope we stand together to hold them to account, unafraid to speak out and demand change"
marketingweek.com/letter-racist-… #StartSpreadingLove
The more big brands speak out, the more of an impact this will have - full list of signatories here. If you work in advertising or marketing you can help by encouraging your clients to join: ==> medium.com/the-conscious-…
Read 4 tweets
Our friends @slpng_giants_fr are facing legal threats from two notoriously toxic news outlets following the massive success of their campaign to defund hateful media in France.

But you can't sue an idea - and the campaign to make hate unprofitable is now a global movement... /1
CNews & Valeurs Actuelles may not like it, but the companies we shop with care what their customers think. And the public has every right to speak out & urge brands to stop advertising with these toxic channels... /2 huffingtonpost.co.uk/richard-wilson…
While attacking our friends @slpng_giants_fr, Valeurs Actuelles also make quite an admission: "The outrageous methods used by the Sleeping Giants have met with great success"...

They're lashing out because these campaign tactics work 👏👏👏/3

valeursactuelles.com/societe/valeur… Image
Read 6 tweets
One of the founding principles of #StopFundingHate is that if we have to oppose discrimination in all its forms - be that racism, anti-Semitism, Islamophobia, misogyny, anti-Traveller hostility, disabilism, transphobia or other forms of anti-LGBTI hate 1/ crowdfunder.co.uk/build-the-figh…
Being a consumer gives each of us a voice - and everyone has the right to speak out & raise concerns with the companies we shop with if they advertise in media that fuel discrimination & hate /2 crowdfunder.co.uk/build-the-figh…
Media outlets are free to print what they like within the law. Equally, companies are free to choose where they do & don't advertise - and consumers are free to seek to influence those advertising choices /3 crowdfunder.co.uk/build-the-figh…
Read 8 tweets

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