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Y combinator explains:

How to come up with startup ideas.
7 Recipes of generating startup ideas in order of likelihood of reaching good startup ideas:

1 - Start with something you and your team is good at - Ideas you come up this has automatic founder market fit. This may not be right for young founders.
2 - Start with a problem you personally encountered, specially when you are unusual position to notice it:

Eg - 2 young founders started an eCommerce store for veterinarians supplies. The founder's dad was veterinarian & they notice that current process was inefficient.
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