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I have actually taken the time to make a spreadsheet with the proposal for the excise reform proposal. My spreadsheet shows me that an average bottle based on 13.5% would cost the consumer Β£0.69 per bottle more based on all other costs remaining the same.
If that bottle has just 1% more ABV at 14.5% then the price increase per bottle is Β£1.03. Again with no other fix costs changing. Moreover the reduction on Fizz has almost no effect on the retail prices. There would be no benefit to the consumer.
So once again in the cold light of day this wonderful proposal from @RishiSunak is based on nothing but hot air. Higher prices for consumers, no gain on tax revenues, but an unworkable regime for the actual importers.
