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.@FIFAcom have come out with their Qatar World Cup audience numbers. And they are quite eye-opening:🧵👇
Overall:
- Let's start with the big one - 5 billion people engaged with the world cup in some way. It's not clear how they come to that number but they suggest it's across all platforms and devices across the 'media universe'.
- Let's start with the big one - 5 billion people engaged with the world cup in some way. It's not clear how they come to that number but they suggest it's across all platforms and devices across the 'media universe'.
- They generated 262bn cumulative reach on social (owned and earned). They produced almost 6bn engagements
- 811m engaged with FIFA's social channels, up 50% to last W/C
- 3.4m cumulative attendance of matches in stadiums
- 811m engaged with FIFA's social channels, up 50% to last W/C
- 3.4m cumulative attendance of matches in stadiums
FIFA+ launched recently, stirring reaction from the industry, media and fans from across the globe.
So what is it? What's it not? Why do it? What are some of the objectives? How will it be powered? How will it be funded?
Here's a thread with some of the details + thoughts: 🧵👇
So what is it? What's it not? Why do it? What are some of the objectives? How will it be powered? How will it be funded?
Here's a thread with some of the details + thoughts: 🧵👇
What will be available:
- 40,000 live games per year
- 11,000 women's matches
- starting w/ 1400 live games streamed month 1.
- 2000 hours of archive content
- in 11 languages by year end
- an array of original content/ series
- data + news
from across the globe
- 40,000 live games per year
- 11,000 women's matches
- starting w/ 1400 live games streamed month 1.
- 2000 hours of archive content
- in 11 languages by year end
- an array of original content/ series
- data + news
from across the globe
Access:
- free to watch
- optional registration to aid personalisation
- haven't ruled out payment features for content in the future.
- aiming for over 200m+ (!) unique users by end of 2022
- free to watch
- optional registration to aid personalisation
- haven't ruled out payment features for content in the future.
- aiming for over 200m+ (!) unique users by end of 2022
