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What did @zomato do better than @swiggy_in, @ubereats in terms of marketing?
A Thread on how @zomato used the power of #Storytelling to encourage orderers to tip the delivery guys.
#branding #marketing #startup
A Thread on how @zomato used the power of #Storytelling to encourage orderers to tip the delivery guys.
#branding #marketing #startup
It all started with a random catch up with friends over cafe. We were talking about how habitual we've become w.r.t ordering food. Be it a coffee or bhelpuri, everything's just a tap away (1/9)
Gradually, we started discussing which app we prefer to order often -@zomato, @swiggy_in or @UberEats. While most of us used all 3, there was an Uncanny pattern wrt to delivery tips: Most of us have tipped @zomato delivery guys more than the delivers from other platforms. (2/9)
