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Some #superconsumers are supers for life
Other superconsumers are supers BECAUSE of life
- You have a baby. You become a life insurance super
- You move to a new house. You become a Lowe's super
Other superconsumers are supers BECAUSE of life
- You have a baby. You become a life insurance super
- You move to a new house. You become a Lowe's super
Discerning the difference matters
Supers for life = highest LTV & your north star for strategy and category design
- Yes they are financially valuable
- But they are far more valuable strategically
- They guide your growth strategy...
- & biz model innovation & data flywheel
Supers for life = highest LTV & your north star for strategy and category design
- Yes they are financially valuable
- But they are far more valuable strategically
- They guide your growth strategy...
- & biz model innovation & data flywheel
Supers because of life = most incremental way to grow the category by adding new category customers
- Find the life trigger events
- Understand why they matter
- Engage & be present locally, digitally, professionally
- Lean by test & learning innovation
F.U.E.L. = SUPER-GEOS!
- Find the life trigger events
- Understand why they matter
- Engage & be present locally, digitally, professionally
- Lean by test & learning innovation
F.U.E.L. = SUPER-GEOS!
HOW TO WRITE FOR @HarvardBiz ✍🏼
Writing dozens of articles for HBR is one of the most valuable assets of my career.
Here’s how I did it and the ten key tips & tricks to help 🧵👇🏻
Writing dozens of articles for HBR is one of the most valuable assets of my career.
Here’s how I did it and the ten key tips & tricks to help 🧵👇🏻
1. I faced my failures.
My @HarvardBiz writing career was born in failure.
