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#THREAD: 🧡Check out @amnesty's new report which analyses the surveillance-based business model of @Google & @Facebook. We find that the biz model is incompatible with the right to privacy & threatens a range of other rights: amnesty.org/en/latest/news… But how does it work?πŸ€”
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Google & Facebook offer "free" services to billions of people. But instead of asking them to pay a feeπŸ’° people pay for access to their services with their intimate personal information - their likes πŸ‘πŸ½, dislikes πŸ‘ŽπŸ½, interests, fears, πŸ₯Ί etc.
After collecting this data, Google & Facebook use it to analyse people, aggregate them into groups, & make predictions about their interests, characteristics, etc. They then sell these predictions to advertisers & anyone who wishes to target a defined group of people.🎯
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