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Most recents (1)
The rise of the teal female independents in #AusVotes2022 provides a striking case study into the power of "disruptive innovation"
(a concept defined by the esteemed Harvard Professor Clayton Christensen)
(a concept defined by the esteemed Harvard Professor Clayton Christensen)
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Disruptive innovation is sparked when a small but growing segment of the market is ignored and neglected by existing businesses, deemed “not important" or "not lucrative" enough to bother catering to or investing in.
Disruptive innovation is sparked when a small but growing segment of the market is ignored and neglected by existing businesses, deemed “not important" or "not lucrative" enough to bother catering to or investing in.
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In response to this void in the market, a new business can enter the market focused on addressing the needs, values and concerns of this "overlooked" segment.
They bring new ways of doing things and fresh approaches that resonate with those who feel unheard.
In response to this void in the market, a new business can enter the market focused on addressing the needs, values and concerns of this "overlooked" segment.
They bring new ways of doing things and fresh approaches that resonate with those who feel unheard.
