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Hmm...
@NHSEngland had a habit of rebranding right from the start. First itself, 'cos it didn't like being the "#CommissioningBoard":
gov.uk/government/pub…
Then, after the care.data & #HES scandals, #HSCIC became @NHSDigital...
@NHSEngland had a habit of rebranding right from the start. First itself, 'cos it didn't like being the "#CommissioningBoard":
gov.uk/government/pub…
Then, after the care.data & #HES scandals, #HSCIC became @NHSDigital...
So that @NHSX - itself a #rebranding of bits of @DHSCgovuk & @NHSEngland to deliver @MattHancock's #TechVision, probably more accurately named #DHSX - wants to call its ailing app "PPE in your pocket" is hardly a surprise.
What I'm more concerned about is the way @NHSEngland...
What I'm more concerned about is the way @NHSEngland...
...despite setting itself up as the 'protector' of the #NHS brand (including its logo & trademark) appears to be actively #cobranding with @PalantirTech:
gov.uk/government/new…
So which do YOU think will have the greater lasting impact on #trust?
gov.uk/government/new…
So which do YOU think will have the greater lasting impact on #trust?
