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1. Emotion plays a critical role in copywriting. When you connect with your audience on an emotional level, they're more likely to engage with your message and take action. #copywriting #emotion
2. To use emotion effectively in your copywriting, you need to understand your audience's pain points, desires & aspirations. What motivates them? What keeps them up at night? #copywriting #audience
1. When writing a video script, it's important to understand that you're not just writing words on a page. You're crafting a story that will captivate & engage your audience. #copywriting #videoscripting
2. Start your video script with a strong hook that grabs your viewer's attention from the very beginning. A good hook can make the difference between someone clicking away or sticking around to watch the whole thing. #hook #videoscripting
