Discover and read the best of Twitter Threads about #thickdata

Most recents (2)

1. I’m so grateful to @tristanharris @aza being vulnerable enough to suggest a new field to study human + tech. It just goes to show there’s tons of confusion around the role of research & insights in industry - which is the topic of my upcoming talk at @MindtheProduct.
2. @zeynep is right about the willful blindness of industry tech & @BostonJoan have pointed to entire field of STS - BUT i have sympathy for @tristanharris @aza cuz i see tons of confusion on several fronts between industry & academia that can possibly make even well meaning...
3. ... tech folks feel like a new area of study is needed. One of the big problems is how research is manifested in industry under confusing fields of UX, CX, design research -as @lifewinning noted there is def a trend with throwing an X in industry to make a field sound TOUGH
Read 26 tweets
#bigdata is promising but not a panacea. We can miss obvious problems if we
rely only on big data. To enhance power of big data, we need to combine it with #thickdata - non-measurable, qualitative insights.

Sharing my IBM report, download 👇…
Limits of #bigdata 1⃣

Having lots of data can be overwhelming or have little utility
if the data are thin—that is, they lack meaning for users or fail to capture issues that matter most.
Limits of #bigdata 2⃣

Organizations may sometimes have big data on things that do not really
matter and yet lack data on issues that matter most. 🤔
Read 13 tweets

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