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Mercenary provocateur for hire Steve Bannon was testing inflammatory memes as early as 2014. The Breitbart, fake news, troll factory, Facebook, Jingoist divisive targeting tactics are popular in third world countries and also used by terrorist groups.
The 2013 paper that inspired the current targeting. Facebook users who took the "myPersonality" quiz were unwittingly handing over the data of 360 of their "friends". Stillwell refused to work for SCL so they copied his work and created Cambridge Analytica apa.org/pubs/journals/…
Friendly and Conventional: "predominantly White residents with comparatively low levels of education, wealth, economic innovation, and social tolerance. Residents of this region also tend to be politically conservative, religious, and civically engaged in their communities." 
