Discover and read the best of Twitter Threads about #tiktokmusic

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Artists, it’s time to STOP making #tiktoks 🧐

A thread on why #tiktok early adoption phase is over & why that means you should stop prioritizing it for your content🔑

(Ok don’t actually stop making TikTok’s but do read this and plan accordingly)👇
(1) Early adoption phases of a platform or product typically present a unique opportunity for fast growth.

#TikTok was no different, the content creators who were on it early (2020) saw vitality hit with ease on the now infamous #FYP feed.

(Cont👇)
(2) As a result #TikTok became the fastest social media platform to reach a billion users😱

Short-form video content quickly became the norm and we saw competitors quickly rollout their version of the same product.

Side Note: VINE did it first, js…

(Cont👇)
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