Discover and read the best of Twitter Threads about #tiktokworld2022

Most recents (3)

This just in: We've introduced ๐Ÿšจ two new tools ๐Ÿšจ on TikTok Creator Marketplace to help you find the best creator for your brand's needs:
#TikTokWorld2022 (1/3)
First up is Match, an AI tool which generates a custom list of up to 200 creators in under 30s. Match is designed to increase approval consensus up to 2X compared to human-generated lists. #TikTokWorld2022 (2/3)
The other is Discovery via Open Application, where brands can now post a quick and easy application with specific criteria, allowing the perfect creators to come to you. #TikTokWorld2022 (3/3)
Read 3 tweets
#ICYMI, we recently launched Shopping Ads โ€” a 3-in-1 solution with new formats to adopt and combine: Video Shopping Ads, Catalog Listing Ads, and LIVE Shopping Ads.
Here's the breakdown from #TikTokWorld2022: ๐Ÿงต (1/4)
Video Shopping Ads place hyper-relevant, shoppable videos across the FYP to connect you with customers most likely to buy. ๐Ÿ›๏ธ
@AEO used Video Shopping Ads to promote their recent summer collection โ€” driving sales with 40% higher ROAS. #TikTokWorld2022 (2/4)
Catalog Listing Ads help scale + maximize conversion beyond the FYP, driving viewers to a new shoppable destination featuring products from merchant catalogs.
@ultabeauty used CLAs to scale more than 1K SKUs and saw a 76% lower cost per Add to Cart.
#TikTokWorld2022 (3/4)
Read 4 tweets
We're excited to introduce Focused View โ€” an evolution of our video view objective โ€” at #TikTokWorld2022. ๐ŸŒ
Here's why this is big news: ๐Ÿงต (1/5)
First: On TikTok, every ad is played to a person who is paying attention. Even if they're multi-screening, people show real attention and focus when scrolling through the #ForYou Page. ๐Ÿ‘€ (2/5) #TikTokWorld2022
Second: Viewers have a choice to watch every second of every ad served to them โ€” every view is voluntary. These voluntary views make people more receptive to messaging. (3/5) #TikTokWorld2022
Read 5 tweets

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