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Amazon's priming pursuit to buy @MXPlayer MX Player is a masterstroke! 🙌🙌
Here's why it wants a 3rd streaming platform. Let’s start from the start 👇
Here's why it wants a 3rd streaming platform. Let’s start from the start 👇
Basics:
🔰 MX was developed by Korea’s J2 Interactive to play downloaded videos on smartphones
🔰 By 2018, it had 175m MAU globally. In VC parlance, most users hailed from Bharat (not India)
🔰 MX was developed by Korea’s J2 Interactive to play downloaded videos on smartphones
🔰 By 2018, it had 175m MAU globally. In VC parlance, most users hailed from Bharat (not India)
🔰 Mostly android users from beyond Tier-1 & 2 cities, with less money, but more knack for entertainment
🔰 They would download pirated content & watch over MX
🔰 They would download pirated content & watch over MX
