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Amazon's priming pursuit to buy @MXPlayer MX Player is a masterstroke! πŸ™ŒπŸ™Œ

Here's why it wants a 3rd streaming platform. Let’s start from the start πŸ‘‡
Basics:
πŸ”° MX was developed by Korea’s J2 Interactive to play downloaded videos on smartphones

πŸ”° By 2018, it had 175m MAU globally. In VC parlance, most users hailed from Bharat (not India)
πŸ”° Mostly android users from beyond Tier-1 & 2 cities, with less money, but more knack for entertainment

πŸ”° They would download pirated content & watch over MX
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