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Want to learn how the brain works, why humans value what we value, and how to persuade value based decisions?
Here’s your reading list:
Thinking Fast and Slow
Predictably Irrational
Nudge
Influence
Pre-suasion
Misbehaving
The Undoing Project
The Persuasion Code
/1
Here’s your reading list:
Thinking Fast and Slow
Predictably Irrational
Nudge
Influence
Pre-suasion
Misbehaving
The Undoing Project
The Persuasion Code
/1
Barking Up the Wrong Tree
Brainfluence
Alchemy
7 Secrets of Persuasion
Invisible Influence
What Your Customer Wants and…Can’t Tell You
Thinking In Bets
Friction
The Upside to Irrationality
Dollars and Sense
Payoff
Yes
Contagious
/2
Brainfluence
Alchemy
7 Secrets of Persuasion
Invisible Influence
What Your Customer Wants and…Can’t Tell You
Thinking In Bets
Friction
The Upside to Irrationality
Dollars and Sense
Payoff
Yes
Contagious
/2
This is a crash course in behavioral economics, basically. It helps readers identify how WE are persuaded as well as how to persuade.
This is intimately connected with what we value and why we make the value based decisions we do.
/3
This is intimately connected with what we value and why we make the value based decisions we do.
/3
