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In 2016, the management of the global music video behemoth, MTV, made an interesting statement: “In the last 5years, our 18-35 year old audience has shrunk by 50?!” Where did their audience go? The answer is YouTube (and other digital sources of music videos).
While MTV reaches 387 million homes globally, YouTube is used by over 1 billion people. Today, YouTube reaches more 18-35 year olds than any TV Network. Most views come from mobile devices.
The Internet (primarily social media networks) has become the primary channel through which the youth demography may be reached. Therefore, it is important for churches to learn how to use it to spread the Gospel and to minister to them.
