Discover and read the best of Twitter Threads about #trustworthybook
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So what's in #TrustworthyBook? THANK YOU FOR ASKING. The three-part framework draws from interviews and examples with brilliant, thoughtful, and generous leaders in marketing, design, and content strategy. Here are some of the highlights! š§µ
Trust starts by maintaining a distinct and consistent voice, visually and verbally. Who better to unpack that idea than the original creative and editorial team at @BananaRepublic? Remember their catalogs? #TrustworthyBook offers lessons from them for so many content types. 2/20 
As your product roadmap, services, and brand itself evolve over time, you need tools to maintain your audienceās confidence. @Mailchimp teaches us about the challenges of growth and the value of creative and editorial guardrails for content creators and users alike. (3/20)
