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How India’s largest startup justified a billion dollar spend on advertising.
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#Fintech #UPI #Payments #Marketing #Advertising #PaperVC
Powered by @paper_vc
#Fintech #UPI #Payments #Marketing #Advertising #PaperVC
I’m not a huge fan of digital wallets. But, somehow, every time I need to use one, I hear that oddly sweetish #PaytmKaro melody in my head. It’s annoying. But, the jingle has done its job. @Paytm is my default payment option every time I run out of cash.
Overall, their advertising strategy has mostly revolved around emotive TV commercials, frequent full-page print ads (remember the day after demonetization?) and a sponsorship deal with the Indian Cricket team that runs till FY '23.
@BCCI
#India #Cricket #ViratKohli
@BCCI
#India #Cricket #ViratKohli
