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We’re often asked how can you grow your following and engagement on Twitter if you're a CMO or CEO?

This 10-step #TwitterForLeaders thread 🧵 shows how this can be done.
1. Humanise your brand

Sharing personality on Twitter doesn’t have to mean sharing your personal life.

As well as sharing news about your role / company, Tweet about the things you are passionate about (sport, culture). This demonstrates openness without crossing boundaries.
2. Amplify announcements

Twitter is about what’s happening. It is the place to share news about your brand or business. When there is good news to share, go to town. Explain it with a great picture or a short series of Tweets.

Additionally, share...
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