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Today in pulp I look back at the simple idea that launched a thousand fanzines: Letraset! Launched in 1959 by Dai Davies and Fred Mackenzie it heralded a graphic design revolution that brought funky fonts to the masses... #ThursdayThoughts #GraphicDesign 
Davis and Mackenzie – both experienced designers – created Letraset as a cheaper alternative to phototypesetting, to help speed up the design process. From humble beginnings in an old factory behind Waterloo station Letraset eventually swept across the design world!
Letraset started life as a wet transfer system: you placed the letter into water, carefully slid off the transfer and tried to apply it to the paper without creasing it. Whilst fiddly it was still quicker than hand-painting your letters.
