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This news article “Drunk man helps emergency services search for himself” appeared on the website of a Flemish newspaper. Would you consider clicking on it? #ThesisThread 🧵1/
You may not, but it was recently one of their most read articles on the news website. It may not come as a surprise that these “most read lists” are often filled with the “softer news”, funny or bizarre articles rather than the harder, political or economic news. 2/
We don’t think about it that much, but our behavior on news websites is increasingly put into numbers by #analytics software. That is then aggregated into metrics like “clicks” or “time on page” that give an indication of popularity. But what are those numbers good for?📊3/
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