Discover and read the best of Twitter Threads about #usagebasedpricing
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1/ In 2021, #CustomerSuccess is everyone's job. That's especially true if you have a usage-based #pricing model where revenue growth is 100% dependent on customers using and seeing value from your product. Here's what that means for Product, Marketing, Sales, and more 👇
2/ Product: Treat #product investments as a revenue-generating expense. This means spending more on R&D vs. S&M relative to peer companies. Put that extra $$ towards UX and PM around product adoption & usability not just new features. Aka #PLG investments.
3/ Marketing: Connect marketing with the product and user community. Marketing should inspire & educate users.
@twilio is incredible here. They have quick start video guides, code samples for top use cases, a Twilio Champions program, and even a TwilioQuest role-playing game.
@twilio is incredible here. They have quick start video guides, code samples for top use cases, a Twilio Champions program, and even a TwilioQuest role-playing game.
