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Do you wonder why some of the world's most-used apps or -visited websites have a super easy interface? The answer is their UI/UX design.
UI stands for user interface; it deals with the visual elements found in a platform. UX stands for user experience; it deals with how a user finds a platform while navigating through it—is it logical, intuitive, easy, etc.?
UI/UX design are two faces of the same coin, and their purpose is to enhance user experience. The UI services market is estimated to touch US$50 billion by 2027, and the UX research software market is expected to hit US$356 million by 2026.
