Discover and read the best of Twitter Threads about #uwgs
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A recap and hot takes from @theunified State of the industry this AM. #uwgs
Consumer trends in a nutshell: they’re drinking better not more, seeking convenience, health and social conscious, they value transparency, they’re tried to their devices, and they’re diverse. #uwgs
Almost 50% of under 30 year olds in the US are non-white. #uwgs
Last session yesterday at @theunified was a 75-minute PR bootcamp panel moderated by @DevinParr. Key takeaways and my hot takes to follow here. #uwgs @ColangeloPR @TankWinery @beckhopkinswine #noelburgess
Traditional PR/earned media: what are the key stories I want to tell and what am I am expert on? #uwgs
Owned media: don’t sleep on recipes! Where does “text” come in? Is printed collateral still relevant? Or can QR codes replace some/all of that? #uwgs
@JuliaConey and @McBrideSisters keynoting @theunified luncheon. An excellent conversation around the McBride Sisters’ success + reaching the “new” wine consumer. #uwgs
Let’s reframe our definition of who the “new” wine consumer is. It’s not just the 21 year old just starting to drink wine. It’s the person who’s been a spirits drinker their whole life but wants to get into wine. #uwgs @theunified
Newsflash: millennials are 40. We’re not “kids” anymore. #uwgs @theunified
Just wrapped up my first session @theunified “The New Lexicon of Wine” about how we can bring in new and diverse consumers through a new way of communicating about wine. #uwgs @megmaker @ericaduecy Key takeaways and musings to follow….
The significance of gatekeepers is decreasing and the importance of micro communities is increasing. #uwgs @theunified
The influence of experiences with wine is increasing. Also, wine doesn’t have to be a focal point, but a part of the ensemble. @theunified #uwgs
