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I'm doing a UX deconstruction of Bharat focussed apps. The aim is to throw light on the interesting mental models built for new internet users of India.

#designforindia #uxbreakdown

Starting with my favourite app: @sharechatapp 👇
What is Sharechat?🤔
Sharechat is a regional social network predominantly popular among emergent users. The app allows you to browse, share and download content across 14 Indian Languages.

Psst: English is not one among them
Origin story 🌤️
Around 2015, the founders of Sharechat came across a post in a Facebook group that requested users to drop in their mobile number to receive HD pictures of Sachin Tendulkar. They observed that hundreds of people had shared their mobile number in the group...
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