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A method to turn a bunch of qualitative interviews into personas.

You’ll need:
✨User interviews
✨2+ designers
✨A physical board & sticky notes

#ux #uxdesign #DesignThinking #uxframeworks
Interview x amount of users. It should be a large enough sampling to see trends and patterns in responses to your interview q’s. One designer leads, the other takes notes. Sometimes rounds of interview are helpful to regroup and rework the questions in between.
In interviews, ask why. A lot. Get to the real *why* behind their behavior. Let them talk freely, but guide the conversation and keep it on track. Avoid leading questions and confirmation bias.
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