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What are the pitfalls of checkout UX? A thread. โคต๏ธ

#ux #uxresearch #uxr #uxdesign #ecommerce
Did you know? According to our #UX studies, 68% of users โ€” after having added items to their cart ๐Ÿ›’ โ€” then choose to abandon their purchase.
During our 9 years of large-scale checkout usability testing, we have also consistently found the checkout #design and flow to frequently be the sole cause for users abandoning their cart ๐Ÿ›’ during the checkout flow.
Read 11 tweets
People who make things imagine their users having perfectly good days where everything is going right. Few design imagining bad moods and bad days.

Interesting to think of how low the bar is for usability studies in this regard. #design
This reminds me of this fun luggage ad from the 1970s that shows one way to test a design.

It's only confident designers that are willing to study how their design fairs under the worst conditions rather than only the best.

Think about the usability lab. They're great and I wish more organizations did usability studies.

But they are *pristine* - it's quiet, no coworkers, no distractions, the chairs are comfortable, the computers are new... it's not the real world.

#ux #design #uxr
Read 3 tweets

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