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Did you know? According to our #UX studies, 68% of users — after having added items to their cart 🛒 — then choose to abandon their purchase. 
During our 9 years of large-scale checkout usability testing, we have also consistently found the checkout #design and flow to frequently be the sole cause for users abandoning their cart 🛒 during the checkout flow.
People who make things imagine their users having perfectly good days where everything is going right. Few design imagining bad moods and bad days.
Interesting to think of how low the bar is for usability studies in this regard. #design
Interesting to think of how low the bar is for usability studies in this regard. #design
This reminds me of this fun luggage ad from the 1970s that shows one way to test a design.
It's only confident designers that are willing to study how their design fairs under the worst conditions rather than only the best.
It's only confident designers that are willing to study how their design fairs under the worst conditions rather than only the best.
