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A notable Muslim social, Chaudhvin Ka Chand (1960) was produced by Guru Dutt after experiencing the disastrous box office performance of Kaagaz Ke Phool (1959). He decided to quit direction altogether after this and ventured into producing films fulltime and asked Mohmmad Sadiq 
to direct this film. The film was made in the time when technicolor was introduced in Indian filmmaking and the film followed the popular trend of those days by shooting the title song Chaudhvin ka chand ho and Dil ki kahani rang laayi hai in colour and the rest of the film in
black and white. It was a commercial success and the soundtrack of the film became especially popular among the audience. As part of our #vigyapankalakriti series, we are sharing with you the original poster of the film.
