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Masalah Conversion atau Landing Page?

Saya biasa dapat soalan ini. Macam mana nak tahu iklan yang ada masalah atau conversion tak menjadi.
Paling senang, tengok 2 data.
+ CTR
+ CVR

CTR adalah click through rate... Image
Maksud lain adakah iklan dapat klik atau tidak.
Makin banyak iklan dapat klik, makin tinggi CTR.

Maka secara automatiknya cost per link click akan menurun.

Kemudian CVR = conversion rate.

Cara kira,
CVR = sales/visit x 100

Berapa kadar pelawat website jadi pelanggan.
Apabila CTR rendah, boleh kata masalah berlaku pada iklan.
Iklan tidak berjaya mendapat klik. Jadi baiki:
+ Creative
+ Copywriting
+ Targeting
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