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#TheOffice — the No. 1 streaming show — will leave @Netflix + be exclusive to @NBCUniversal's new service.
Hoarding beloved movies + shows for the rights holder's branded #streaming services will soon be the law of the land. Prepare yourselves.
hollywoodreporter.com/live-feed/offi…
Hoarding beloved movies + shows for the rights holder's branded #streaming services will soon be the law of the land. Prepare yourselves.
hollywoodreporter.com/live-feed/offi…
The @WarnerMediaGrp streaming service — which supposedly soft-launches later this year — will reportedly be called "HBO Max"
tvline.com/2019/07/02/war…
tvline.com/2019/07/02/war…
Branding Quiz 👨🎓
1. If you owned a vast collection of brands, and were aggregating ALL of them into one pricey, direct-to-consumer offering, would you choose to name that offering after just ONE of the brands?
2. Isn't there enough brand confusion already with HBO Now/HBO Go?
1. If you owned a vast collection of brands, and were aggregating ALL of them into one pricey, direct-to-consumer offering, would you choose to name that offering after just ONE of the brands?
2. Isn't there enough brand confusion already with HBO Now/HBO Go?
