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Back in 2017 Long Island Ice Tea - known for its undistinguished, barely drinkable sugar-water - changed its name to "Long Blockchain Corp." Its shares surged to a peak of 400% over their pre-announcement price. 1/ 
If you'd like an essay-formatted version of this thread to read or share, here's a link to it on pluralistic.net, my surveillance-free, ad-free, tracker-free blog:
pluralistic.net/2023/03/09/aut… 2/
pluralistic.net/2023/03/09/aut… 2/
The company announced no specific integrations with any kind of blockchain, nor has it made any such integrations since. 3/
