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Yesterday at #WCEU, I had a brief conversation on contributing to open source as a company. I referred to #sustainability as an approach to doing business which embeds but also goes beyond the environmental aspects of the term.

Let me try and connect a few dots… 🧵
What do topics like sustainability, accessibility, progressive enhancement, ethics, diversity, and data privacy have in common?

1️⃣ Tech people talk about them a lot (at least in my neck of the web).
2️⃣ Few companies incorporate them well *as a whole*.

Why is that?
Because change is hard. And being the proverbial ‘change you want to see in the world’ – in an economy dominated by mega corps, perhaps having to answer to investors, certainly needing to drive revenue, probably while battling a bazillion problems – can feel near impossible.
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