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Graphic designer here trying to break down the genius of their branding and how to spot another branding play like this early on 🧵👇🏻
Graphic designer here trying to break down the genius of their branding and how to spot another branding play like this early on 🧵👇🏻
1/5 Complimentary palette 🎨
-They made sure that the color palette they used would compliment the bg and traits. Looks easy on the eyes. You won’t see any ugly clashing colors here:
-They made sure that the color palette they used would compliment the bg and traits. Looks easy on the eyes. You won’t see any ugly clashing colors here:
2/5 Consistent branded assets ✔️
-Branding 101–have a brand guide and stick to it. Notice how their use of fonts, colors, and logo look consistent all throughout their materials. They even included a blueprint fur trait from the blueprint on their website 👌🏻
-Branding 101–have a brand guide and stick to it. Notice how their use of fonts, colors, and logo look consistent all throughout their materials. They even included a blueprint fur trait from the blueprint on their website 👌🏻
