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89% of consumers research online before purchasing, and 88% say they won't return to a site after a bad experience, yet very few #websites successfully meet users' expectations.
Here are 4 tips to ensure your #UXcopy meets users' needs for a smooth experience & conversion.
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Here are 4 tips to ensure your #UXcopy meets users' needs for a smooth experience & conversion.
🧵
1. Develop a Content Strategy:
A content strategy helps you align your goal as a business with your audience's expectations through content. Think of it as the vehicle that helps convey the right content, to the right people, in the right place, at the right time.
2. Draw a
A content strategy helps you align your goal as a business with your audience's expectations through content. Think of it as the vehicle that helps convey the right content, to the right people, in the right place, at the right time.
2. Draw a
customer journey map:Â
As a business, your goals (perspective) and users aren't the same. Where you're trying to attract a person, the person is investigating and comparing options. So a journey map puts you in their shoes and helps you predict their expectations per time.
3.
As a business, your goals (perspective) and users aren't the same. Where you're trying to attract a person, the person is investigating and comparing options. So a journey map puts you in their shoes and helps you predict their expectations per time.
3.
