Discover and read the best of Twitter Threads about #whytrustmatters
Most recents (2)
prob not a secret but my fav topic. It's why we launched DCN and all its principles around trust in 2014 - brands are proxies for trust. "You know what you're going to get!" NBC's brands ooze trust for news and entertainment with both viewers and advertisers. /1 #WhyTrustMatters
Trust by definition means a dependable, reliable value exchange built off relationships, experiences together, and even other trusted relationships brought to the table… and yes it does involve transparency when there is a gap. #WhyTrustMatters /2
for consumers, it makes life simpler because they know what they're going to get from that brand whether a consumer product, auto brand, a service or from a news or entertainment company, channel, series, etc. #WhyTrustMatters
Two decades since @richardwedelman released his first #TrustBarometer, it’s clearer than ever: as the most trusted institutions in America, businesses have the responsibility to show people #WhyTrustMatters through their words, actions, and partnerships.
together.nbcuni.com/news/why-trust…
together.nbcuni.com/news/why-trust…
Every company needs trusted partners like @DeborahWahl, and @lindaboff—people who share our values, and our passion for creating shared value for entire communities.
Tell us #WhyTrustMatters to you.
together.nbcuni.com/news/why-trust…
Tell us #WhyTrustMatters to you.
together.nbcuni.com/news/why-trust…
