Discover and read the best of Twitter Threads about #wordofmouth
Most recents (3)
I had the honour of speaking about my experience of the schizophrenia dx on @MichaelRosenYes's @BBCRadio4 #WordofMouth episode with the awesome @nathanfiler, edited by @SalHeartsBooks. Some have asked why I don’t identify with the dx, even tho it ‘just’ described my symptoms.
Schizophrenia is - in one sense - just a word, but it is a word with history, multiple meanings and many consequences.
A thread: 🧵👇
A thread: 🧵👇
I was given the diagnosis of schizophrenia at a particularly vulnerable time in my life - I was at uni, struggling with the impact of childhood trauma and a major change in my life. I was lost, confused and desperate for answers.
We’ve helped 100s of startups advance their word of mouth marketing.
Here’s how you can bring that 🔥 to your business in 7 steps:
Here’s how you can bring that 🔥 to your business in 7 steps:
1. Determine your brand purpose
Core values drive what we do, so making your Why visible is 🔑
📣 People are 4.5x more likely to recommend purpose-driven brands.
Example: @ChipotleTweets is loved for their ethically and naturally-produced meat
Core values drive what we do, so making your Why visible is 🔑
📣 People are 4.5x more likely to recommend purpose-driven brands.
Example: @ChipotleTweets is loved for their ethically and naturally-produced meat
2. Make your product talk worthy
Your product or solution is your best sales tool.
🥰 If you’re solving a problem, you give people good reason to care about your company.
How do you know if your product is talk worthy?
Your product or solution is your best sales tool.
🥰 If you’re solving a problem, you give people good reason to care about your company.
How do you know if your product is talk worthy?
@ahrefs Strategy 1 – Product Quality Driving Word Of Mouth
From @timsoulo, CMO:
"The product that @botsbreeder (Ahrefs’ CEO & Founder had built) was promoting itself like no other product I ever worked with."
It's a simple one and it's not sexy, but it is the most important 🤓
From @timsoulo, CMO:
"The product that @botsbreeder (Ahrefs’ CEO & Founder had built) was promoting itself like no other product I ever worked with."
It's a simple one and it's not sexy, but it is the most important 🤓
@ahrefs @timsoulo @botsbreeder Strategy 2 – Rejecting Conventional SaaS Marketing Wisdom
👉 No Google Analytics
👉 No Facebook Pixel
👉 No Email Nurturing
Why?
They focus JUST on marketing activities that move the needle 📈
👉 No Google Analytics
👉 No Facebook Pixel
👉 No Email Nurturing
Why?
They focus JUST on marketing activities that move the needle 📈
