Discover and read the best of Twitter Threads about #worldcomplimentday
Most recents (1)
#brandjacking: A Thread
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Recently @PassPass_Pulse and @LAYS executed campaigns that involved other brands like @swiggy_in, @StuckByFevicol, @pepsi and @Paytm. They cleverly chose an occassion like #WorldComplimentDay and #valentinesweek to invoke a sense of camaraderie.
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Recently @PassPass_Pulse and @LAYS executed campaigns that involved other brands like @swiggy_in, @StuckByFevicol, @pepsi and @Paytm. They cleverly chose an occassion like #WorldComplimentDay and #valentinesweek to invoke a sense of camaraderie.
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Historically Brandjacking started on a wrong footing. Here's the wikipedia entry that shows it as an unethical and fraudulent practice. As recently as in 2013, Oxfam Brandjacked Coke's ads to draw public attention to unsustainable business practices.
en.wikipedia.org/wiki/Brandjack…
Historically Brandjacking started on a wrong footing. Here's the wikipedia entry that shows it as an unethical and fraudulent practice. As recently as in 2013, Oxfam Brandjacked Coke's ads to draw public attention to unsustainable business practices.
en.wikipedia.org/wiki/Brandjack…
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As e-commerce space grew, fraudulent websites started to hijack popular, growing brands to divert traffic. Terms like Black Hat SEO, Phishin, Domain Kiting, Cybersquatting became more and more common. Here's a 2008 article! It shows how rampant the practice was.
As e-commerce space grew, fraudulent websites started to hijack popular, growing brands to divert traffic. Terms like Black Hat SEO, Phishin, Domain Kiting, Cybersquatting became more and more common. Here's a 2008 article! It shows how rampant the practice was.
