Discover and read the best of Twitter Threads about #writingcopy
Most recents (1)
The Fear Formula (PAS)
P Problem
A Agitation
S Solution
In this thread I will explain PAS
P Problem
A Agitation
S Solution
In this thread I will explain PAS
Warning!
This formula is about fear, which (like any psychological informed method of persuasion) is ripe for abuse and manipulation
So, I’m going to start by assuming one thing: you will use this power for good, not evil.
This formula is about fear, which (like any psychological informed method of persuasion) is ripe for abuse and manipulation
So, I’m going to start by assuming one thing: you will use this power for good, not evil.
As I have said before; Fear is a primal motivator.
Why?
Because, up until the last few centuries of human experience, that rustling in the bush behind you was the last thing you ever heard.
Why?
Because, up until the last few centuries of human experience, that rustling in the bush behind you was the last thing you ever heard.
