Discover and read the best of Twitter Threads about #yearzero
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Live #GlitchArt/datamosh visuals I created for "The Great Destroyer" on @nineinchnails' 2014 tour. This was the ultimate evolution of a visual design for this song we started on the 2007 tour and iterated over several tours through the following years.
The 2008 version of "The Great Destroyer" is where we first started inserting frames of the Blue Screen of Death into the glitching visuals, leading to a widely shared "NINE INCH FAILS" meme. 
Read an in-depth breakdown of the evolution of my art direction for "The Great Destroyer" over the years at patreon.com/posts/in-depth…
The original 2007 version can be seen at and the 2014 version is on my YouTube in HD at
The original 2007 version can be seen at and the 2014 version is on my YouTube in HD at
Continuing my look back at NIN's #YearZero for its 15th anniversary with one of my favorite music photo shoots I've ever done, 2007 promotional photos of Trent Reznor for the album. 🧵 1/
We wanted an aesthetic that felt like it put TR into the dystopian world and vibe of Year Zero, so I used a long “paparazz” lens and shot him from a distance, to give a paranoid feeling of being surveilled. 2/
For this shoot we just took an afternoon off from rehearsals and drove around an empty industrial part of London, just Trent and a stylist and me, no lighting or crew or anything, and stopped to take shots at any interesting backdrops we spotted, using only natural light. 3/
Teaser trailer for my second @nineinchnails concert film, BESIDE YOU IN TIME, released 15 years ago #OnThisDay in 2007. An early entry in the new frontier of HD home video, it was the first live music feature released simultaneously on DVD, Blu-ray, and the ill-fated HD-DVD. 1/
My cover art for NIN's BESIDE YOU IN TIME concert film, released 15 years ago today. This marked the end of NIN's "With Teeth" era and the visual style I created for it; by the time this release hit we had already begun the #YearZero campaign. 2/
For the DVD version we could use a sleek cardboard package, but for the new Blu-ray & HD-DVD formats we had to use the standard ugly plastic clamshells. I was so bothered by how the blu-ray blue clashed with our red cover, I proposed a blue alt cover for it (label said no). 3/
15 years ago today, the @nineinchnails #YearZero ARG experience I co-created w/Trent Reznor & 42 Entertainment kicked off with a message hidden in a tour t-shirt and a USB stick discovered in a bathroom stall at a NIN concert in Portugal. 1/
For months, fans around the world discovered our Year Zero mythology through a complex interactive community experience that was one of the most exciting projects I’ve ever worked on, and meant so much to fans who participated that people still bring it up to me regularly. 2/
Here's an archived February 2007 @RollingStone article about the #YearZero ARG that's fun to look back on: web.archive.org/web/2008061904… 3/
