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I just got some very interesting insights from a former colleague who now works in industry. Remember how @MTNNG announced that it would support the fight against COVID-19 by giving subscribers 300 free SMS messages per month? Remember how we clowned them for it?
Well get this..
Well get this..
According to my colleague, the #YelloHope thing has actually been a hit outside of urban Nigeria. While we clowned them for providing free texts instead of free internet access, apparently our compatriots have been using their 10 free daily texts like there's no tomorrow🤷🏽
Apparently, over 50% of their subscriber base is in rural/semi urban Nigeria and do NOT have smartphones or internet access. These guys still rely solely on SMS and voice calls to communicate.
